Private Storey's unique and timeless sleepwear and loungewear sets combine glamour, comfort, and affordability. Everything the modern woman dreams of.
Established in 2016, founder Anna (Aya) Limbo’s passion for sleepwear was sparked by the simple inability to find sleepwear sets that gracefully combined glamour with both comfort and affordability. As Aya had been in a long-distance relationship for a few years and struggled to look effortlessly nice in front of her significant other from the other side of the world, she discovered an opportunity to launch unique and timeless sleepwear and loungewear designs for women in the Philippines and she's grown to love it every day. After graduating from her post-grad, she jumped immediately into starting this business and she has never stopped since.
Now based in Australia and engaged to her then-LDR partner Alex, Aya has made it her personal mission to continuously provide modern women with versatile pieces that will help empower them and take them where they need to go — straight from their bedrooms and out into the world.
What’s in the name?
Private Storey™️ by Private Storey Enterprises stands for womanhood, female empowerment, glamour & confidence. We aspire to create a brand that every woman needs and desires in their everyday life.
“Private” —personal, intimate, herself, her being; “Storey”— her space; not just a room but a whole storey full of every little thing that expresses who she is. Everything that makes her feel glamorous, comfortable, happy, and confident.
Inspiration & Passion of the Brand: How the Unique Challenges of a long-distance relationship led Private Storey to help uplift lives of Filipino sewers today
"I dream of Private Storey growing bigger so we can hire more sewers who we can pay fairly, respect their craft, and help develop their skills. Proudly made Filipino products last a lifetime when they're made by happy workers. "
Private Storey has not only been focused on designing new products and delivering top-notch customer service but the brand has also been a strong advocate of supporting the fair trade/wage movement. Private Storey commits not to shortchange the sewers, but to respect and compensate them for their skills fairly.
"The more products we sell, the more we have to make, the more sewers we give jobs to," according to the founder.
Private Storey sewers are entrepreneurs themselves. The brand aims to deliver the highest quality at a reasonable price because they want the business to grow to hire more sewers. Helping them uplift their lives is one of the reasons Private Storey continues to be in business.
Most of the sewers hired came from shut-down factories in the Philippines, where they worked more than eight hours a day, do only a part of the clothing like the sleeve or collar, made hundred of pieces per day, and were paid very little. They were overworked and their craft and skill did not develop. These factories have closed down because brands prefer the cheaper alternative of products from another country. Hundreds of sewers lost jobs.
Our Philosophy: High Quality, Fair Trade, and Philippine-made designs made with love
At Private Storey, we don’t believe women need to choose between style and comfort, or glamour and affordability. It is our belief that every woman should feel elegant, confident, and comfortable in all aspects of life; especially when relaxing in their own home.
Moreover, we believe in providing fair and opportunistic benefits to our all-women team. Private Storey dreams of empowering even our employees by providing them the right wages, employment benefits, a proper working environment, and bonuses.
Indeed, it is these philosophies that empower us to create timeless and classic designs to fit every modern woman's sleepwear & loungewear dreams.
Our Designs & Materials.
Private Storey’s sleepwear & loungewear sets and accessories are lovingly designed by the brand owner herself, Aya. She finds inspiration from her surroundings & the people she loves. Every sleepwear & loungewear set is named after an individual close to her heart — with every design an extension of their personality. All materials are purchased from local Filipino merchants in the east and west of Metro Manila.
Exquisite fabric & laces are carefully chosen to meet our customers' every desire.
Every pattern is made to fit comfortably and has a relaxing fit perfect for you.
Custom-design prints are crafted with love by local artists and our founder.
Private Storey Enterprises
Quezon City, Philippines