Our mission is to create unique and timeless sleepwear and loungewear sets for the modern woman which gracefully combine elegance and beauty with comfort, style and affordability.
"How the unique challenges of a long-distance relationship
led Private Storey to where it is today."
In July 2016, founder and creator Aya Limbo launched Private Storey; a women's sleepwear and loungewear business selling unique and timeless designs in Manila, Philippines. Her passion for sleepwear was sparked by her long distance relationship and her simple inability to find sleepwear sets which gracefully combined glamour, comfort, and affordability. She dreams of looking effortlessly nice in front of the camera just like any other girl. Aya discovered an opportunity with her current situation and she's grown to love it everyday. After graduating from University, she jumped immediately into starting this business and she has never stopped since (yes, both the LDR and the business).
Today, Private Storey has been recognized as one of Philippines most up and coming online business. It has been featured in When In Manila, Inquirer, Philippine Insider, StarStudio magazine and other blogs by trending influencers in the metro, establishing Aya as one of Manila’s brightest entrepreneurial lights. So, what does the future hold for the Private Storey you may ask? You'll be surprised and will be in love with her upcoming products. Stay tuned and find out!
Our Philosophy: High quality, Philippine-made designs made with love
At Private Storey, we don’t believe women need to choose between style and comfort, or glamour and affordability. It is our belief that every woman should feel elegant, confident, and comfortable in all aspects of life; especially when relaxing in their own homes. It is this philosophy which empowers us to create timeless and classic designs to fit every modern woman's sleepwear & loungewear dreams.
Our Designs & Materials
Private Storey’s sleepwear & loungewear sets have designs that are unique & timeless. All of the designs are originally made by the brand owner, Aya Limbo. Aya finds inspiration from her surroundings & people she loves. Every sleepwear & loungewear set is named after an individual close to her heart, wherein every design expresses their personality.
All materials are purchased from local Filipino merchants coming from the East and West parts of Metro Manila. Exquisite fabric & laces were carefully chosen to meet the comfort desires of our customers.
What’s in the name?
Private Storey stands for womanhood & female empowerment (glamour & confidence). We aspire to create a brand that every woman would need in their everyday/night lives. “Private” — her own, personal, intimate, her being; “Storey”— her space; not just a room but a whole storey of a building full of every little thing that expresses who she is. Everything making her feel, glamorous, comfortable, happy and confident.